I read an article recently on how teams are getting their fans to “embrace” or “adopt” their mobile ticketing strategies. Some were quite…
Adopt Is Better Than Adapt
Please Don’t Email Me
After all of the stories in the media regarding data and identity theft, I still receive email from clients with sensitive data attached…
You May Not Like This
So the preliminary meetings are complete, we have understanding and agreement, and you’re feeling really good about the…
Just A Reminder
From a ticket operations standpoint, baseball season is over, and football season is beginning. MLB clients have completed the grind that started…
Who Are Those Guys? Part 2
Every sports team executive that I talk with has a certain disdain for the secondary market, and particularly for the season ticket holder who…
Who Are Those Guys?
That’s the answer sports teams’ marketers have been looking for ever since Butch Cassidy asked the Sundance Kid that question…
It’s Good to Have the Option
How best to get the ticket holder on board was the biggest question asked from our January 11 briefing. What is the best way to give the fan a better game…
It’s Way Beyond The Game Now
Every company or organization wants (or should want) to present a value proposition that sets them apart from their competition. In sports that value proposition is…
So, Is It A Ticket Or A Piece of History?
I had the pleasure of being at Game 6 of the NLCS and witnessing history – The Cubs won the National League Pennant for the first time in 71 years. Arriving home…
This Could Be Why
A colleague asked recently “Why aren’t more pro sports teams making the switch to digital/mobile ticketing platforms”? He then went on to cite some compelling…