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So, How Do We Reach Those Fans?

So, How Do We Reach Those Fans?

Engagement, the good kind – where both parties benefit – was a word that I was asked about after April’s executive briefing. More to the point was why…

Karl Heerdegen May 22, 2018 Approach, Marketing, Ticketing Read more

Tax Reform and the New Normal

Tax Reform and the New Normal

I’m starting to get first person narratives directly from my clients in pro sports and the feedback is a bit unsettling. There is a deep concern about the “new normal”…

Karl Heerdegen April 19, 2018 Approach, Marketing, Ticketing Read more

Season Ticket Holders, Tax Reform, and Data

Season Ticket Holders, Tax Reform, and Data

How many small and mid-size businesses make up the core of your season ticket base? And what are the implications to those account holders due to tax…

Karl Heerdegen March 21, 2018 Approach, Best Practices, Data, Marketing, Ticketing Read more

Don’t Forget About Us

Don’t Forget About Us

So professional sports is moving (many teams already have) toward a strictly digital ticketing platform, eliminating one of the most iconic souvenirs in our…

Karl Heerdegen November 16, 2017 Approach, Ticketing Read more

Adopt Is Better Than Adapt

Adopt Is Better Than Adapt

I read an article recently on how teams are getting their fans to “embrace” or “adopt” their mobile ticketing strategies. Some were quite…

Karl Heerdegen July 5, 2017 Approach, Best Practices, Ticketing Read more

Please Don’t Email Me

Please Don’t Email Me

After all of the stories in the media regarding data and identity theft, I still receive email from clients with sensitive data attached…

Karl Heerdegen April 26, 2017 Approach, Best Practices, Data, Security Read more

You May Not Like This

You May Not Like This

So the preliminary meetings are complete, we have understanding and agreement, and you’re feeling really good about the…

Karl Heerdegen April 5, 2017 Approach, Best Practices, Mailing, Marketing, Packaging, Ticketing Read more

Just A Reminder

Just A Reminder

From a ticket operations standpoint, baseball season is over, and football season is beginning. MLB clients have completed the grind that started…

Karl Heerdegen March 22, 2017 Approach, Best Practices, Ticketing Read more

Who Are Those Guys? Part 2

Who Are Those Guys? Part 2

Every sports team executive that I talk with has a certain disdain for the secondary market, and particularly for the season ticket holder who…

Karl Heerdegen March 8, 2017 Approach, Best Practices, Mailing, Marketing, Ticketing Read more

Who Are Those Guys?

Who Are Those Guys?

That’s the answer sports teams’ marketers have been looking for ever since Butch Cassidy asked the Sundance Kid that question…

Karl Heerdegen February 22, 2017 Approach, Best Practices, Marketing, Ticketing Read more
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  • So, How Do We Reach Those Fans?
  • Tax Reform and the New Normal
  • Season Ticket Holders, Tax Reform, and Data
  • Don’t Forget About Us
  • Adopt Is Better Than Adapt

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Karl Heerdegen
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