I read an article recently on how teams are getting their fans to “embrace” or “adopt” their mobile ticketing strategies. Some were quite…
Adopt Is Better Than Adapt
Please Don’t Email Me
After all of the stories in the media regarding data and identity theft, I still receive email from clients with sensitive data attached…
You May Not Like This
So the preliminary meetings are complete, we have understanding and agreement, and you’re feeling really good about the…
Just A Reminder
From a ticket operations standpoint, baseball season is over, and football season is beginning. MLB clients have completed the grind that started…
Who Are Those Guys? Part 2
Every sports team executive that I talk with has a certain disdain for the secondary market, and particularly for the season ticket holder who…
Who Are Those Guys?
That’s the answer sports teams’ marketers have been looking for ever since Butch Cassidy asked the Sundance Kid that question…
It’s Good to Have the Option
How best to get the ticket holder on board was the biggest question asked from our January 11 briefing. What is the best way to give the fan a better game…
It’s Way Beyond The Game Now
Every company or organization wants (or should want) to present a value proposition that sets them apart from their competition. In sports that value proposition is…
We’re Only As Good As Our Clients
One of my clients told me that our performance on a recently completed 3-month project earned a grade of A+. While I was very gratified…
It Can Add Up
My clients tend to ask why the cost of shipping a package is sometimes more expensive than the cost of the contents in it. The answer is…