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Season Ticket Holders, Tax Reform, and Data

Season Ticket Holders, Tax Reform, and Data

How many small and mid-size businesses make up the core of your season ticket base? And what are the implications to those account holders due to tax…

Karl Heerdegen March 21, 2018 Approach, Best Practices, Data, Marketing, Ticketing Read more

Adopt Is Better Than Adapt

Adopt Is Better Than Adapt

I read an article recently on how teams are getting their fans to “embrace” or “adopt” their mobile ticketing strategies. Some were quite…

Karl Heerdegen July 5, 2017 Approach, Best Practices, Ticketing Read more

Please Don’t Email Me

Please Don’t Email Me

After all of the stories in the media regarding data and identity theft, I still receive email from clients with sensitive data attached…

Karl Heerdegen April 26, 2017 Approach, Best Practices, Data, Security Read more

You May Not Like This

You May Not Like This

So the preliminary meetings are complete, we have understanding and agreement, and you’re feeling really good about the…

Karl Heerdegen April 5, 2017 Approach, Best Practices, Mailing, Marketing, Packaging, Ticketing Read more

Just A Reminder

Just A Reminder

From a ticket operations standpoint, baseball season is over, and football season is beginning. MLB clients have completed the grind that started…

Karl Heerdegen March 22, 2017 Approach, Best Practices, Ticketing Read more

Who Are Those Guys? Part 2

Who Are Those Guys? Part 2

Every sports team executive that I talk with has a certain disdain for the secondary market, and particularly for the season ticket holder who…

Karl Heerdegen March 8, 2017 Approach, Best Practices, Mailing, Marketing, Ticketing Read more

Who Are Those Guys?

Who Are Those Guys?

That’s the answer sports teams’ marketers have been looking for ever since Butch Cassidy asked the Sundance Kid that question…

Karl Heerdegen February 22, 2017 Approach, Best Practices, Marketing, Ticketing Read more

It’s Good to Have the Option

It’s Good to Have the Option

How best to get the ticket holder on board was the biggest question asked from our January 11 briefing. What is the best way to give the fan a better game…

Karl Heerdegen February 8, 2017 Approach, Best Practices, Marketing, Ticketing Read more

It’s Way Beyond The Game Now

It’s Way Beyond The Game Now

Every company or organization wants (or should want) to present a value proposition that sets them apart from their competition. In sports that value proposition is…

Karl Heerdegen January 11, 2017 Approach, Best Practices, Data, Marketing Read more

We’re Only As Good As Our Clients

We’re Only As Good As Our Clients

One of my clients told me that our performance on a recently completed 3-month project earned a grade of A+. While I was very gratified…

Karl Heerdegen October 5, 2016 Approach, Best Practices Read more
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Recent Posts

  • So, How Do We Reach Those Fans?
  • Tax Reform and the New Normal
  • Season Ticket Holders, Tax Reform, and Data
  • Don’t Forget About Us
  • Adopt Is Better Than Adapt

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Karl Heerdegen
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