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Season Ticket Holders, Tax Reform, and Data

Season Ticket Holders, Tax Reform, and Data

How many small and mid-size businesses make up the core of your season ticket base? And what are the implications to those account holders due to tax…

Karl Heerdegen March 21, 2018 Approach, Best Practices, Data, Marketing, Ticketing Read more

Please Don’t Email Me

Please Don’t Email Me

After all of the stories in the media regarding data and identity theft, I still receive email from clients with sensitive data attached…

Karl Heerdegen April 26, 2017 Approach, Best Practices, Data, Security Read more

It’s Way Beyond The Game Now

It’s Way Beyond The Game Now

Every company or organization wants (or should want) to present a value proposition that sets them apart from their competition. In sports that value proposition is…

Karl Heerdegen January 11, 2017 Approach, Best Practices, Data, Marketing Read more

Follow-up and Follow-through. Feedback.

Follow-up and Follow-through. Feedback.

If your business partner responsible for supplying your organization all of its season tickets, parking passes, credentials, and STH assets…

Karl Heerdegen August 24, 2016 Approach, Best Practices, Data, Security, Ticketing Read more

It’s Like Gold

It’s Like Gold

The first quarter of every year brings review and renewals. One of my recent reviews was with IT going over our encrypted file site…

Karl Heerdegen March 23, 2016 Approach, Best Practices, Data, Mailing, Security, Ticketing Read more

Marketing Automation Sells Tickets

Marketing Automation Sells Tickets

One of our ongoing roles has been to support clients by getting great looking season tickets and season ticket packages to their…

Karl Heerdegen January 20, 2016 Approach, Best Practices, Data, Marketing, Ticketing Read more

Data-Driven to Add Value!

Data-Driven to Add Value!

The secret is out. Patrons who attend pro sporting events are being watched, and some actually like it. Of course we are talking about…

Karl Heerdegen January 6, 2016 Approach, Best Practices, Data, Ticketing Read more

They Don’t Know What They Don’t Know

They Don’t Know What They Don’t Know

I had a long talk with a client last week about putting more fans in the seats. Currently, they use a mix of several marketing tools…

Karl Heerdegen December 23, 2015 Approach, Best Practices, Data, Mailing Read more

Thankful? You Bet!

Thankful? You Bet!

Thankful that little kids have big dreams. Those kids eventually grow into their dreams, and a few end up living them. That’s where we come in…

Karl Heerdegen November 25, 2015 Approach, Best Practices, Data, Mailing, Packaging, Security, Ticketing Read more

It’s Worse Than We Thought

It’s Worse Than We Thought

For the last year I’ve been trying to coax my clients into sending their files to us using more secure means. I’ve also asked them to…

Karl Heerdegen October 28, 2015 Approach, Best Practices, Data, Security Read more
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  • So, How Do We Reach Those Fans?
  • Tax Reform and the New Normal
  • Season Ticket Holders, Tax Reform, and Data
  • Don’t Forget About Us
  • Adopt Is Better Than Adapt

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The Northstar Group Inc
Karl Heerdegen
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