How many small and mid-size businesses make up the core of your season ticket base? And what are the implications to those account holders due to tax…
Season Ticket Holders, Tax Reform, and Data
Please Don’t Email Me
After all of the stories in the media regarding data and identity theft, I still receive email from clients with sensitive data attached…
It’s Way Beyond The Game Now
Every company or organization wants (or should want) to present a value proposition that sets them apart from their competition. In sports that value proposition is…
Follow-up and Follow-through. Feedback.
If your business partner responsible for supplying your organization all of its season tickets, parking passes, credentials, and STH assets…
It’s Like Gold
The first quarter of every year brings review and renewals. One of my recent reviews was with IT going over our encrypted file site…
Marketing Automation Sells Tickets
One of our ongoing roles has been to support clients by getting great looking season tickets and season ticket packages to their…
Data-Driven to Add Value!
The secret is out. Patrons who attend pro sporting events are being watched, and some actually like it. Of course we are talking about…
They Don’t Know What They Don’t Know
I had a long talk with a client last week about putting more fans in the seats. Currently, they use a mix of several marketing tools…
Thankful? You Bet!
Thankful that little kids have big dreams. Those kids eventually grow into their dreams, and a few end up living them. That’s where we come in…
It’s Worse Than We Thought
For the last year I’ve been trying to coax my clients into sending their files to us using more secure means. I’ve also asked them to…