Menu

  • Home
  • Game Changing Ideas
  • About Us

Mailing

You May Not Like This

You May Not Like This

So the preliminary meetings are complete, we have understanding and agreement, and you’re feeling really good about the…

Karl Heerdegen April 5, 2017 Approach, Best Practices, Mailing, Marketing, Packaging, Ticketing Read more

Who Are Those Guys? Part 2

Who Are Those Guys? Part 2

Every sports team executive that I talk with has a certain disdain for the secondary market, and particularly for the season ticket holder who…

Karl Heerdegen March 8, 2017 Approach, Best Practices, Mailing, Marketing, Ticketing Read more

It Can Add Up

It Can Add Up

My clients tend to ask why the cost of shipping a package is sometimes more expensive than the cost of the contents in it. The answer is…

Karl Heerdegen September 21, 2016 Approach, Best Practices, Mailing Read more

Time Really Is Money

Time Really Is Money

The oldest adage in business rings true more today than ever before. Putting off a decision, the start of an important project, or…

Karl Heerdegen September 7, 2016 Approach, Best Practices, Mailing Read more

Okay……Why?

Okay……Why?

I had a few questions relating to last week’s briefing on why I recommend the USPS as my first option on the carrier of choice for season ticket…

Karl Heerdegen July 7, 2016 Approach, Best Practices, Mailing, Ticketing Read more

Where Do Those Things Go?

Where Do Those Things Go?

Anyone who works with me or regularly reads these briefings knows that the USPS is a great choice for your annual STH ticket distribution. But…

Karl Heerdegen June 23, 2016 Approach, Best Practices, Mailing, Security, Ticketing Read more

Room For One More?

Room For One More?

It’s widely agreed that season tickets are the most recognized souvenir of attending any sporting event. So how do we go about making sure that the most…

Karl Heerdegen April 21, 2016 Approach, Best Practices, Mailing, Ticketing Read more

It’s Like Gold

It’s Like Gold

The first quarter of every year brings review and renewals. One of my recent reviews was with IT going over our encrypted file site…

Karl Heerdegen March 23, 2016 Approach, Best Practices, Data, Mailing, Security, Ticketing Read more

They Don’t Know What They Don’t Know

They Don’t Know What They Don’t Know

I had a long talk with a client last week about putting more fans in the seats. Currently, they use a mix of several marketing tools…

Karl Heerdegen December 23, 2015 Approach, Best Practices, Data, Mailing Read more

Thankful? You Bet!

Thankful? You Bet!

Thankful that little kids have big dreams. Those kids eventually grow into their dreams, and a few end up living them. That’s where we come in…

Karl Heerdegen November 25, 2015 Approach, Best Practices, Data, Mailing, Packaging, Security, Ticketing Read more
  • « Previous

Recent Posts

  • So, How Do We Reach Those Fans?
  • Tax Reform and the New Normal
  • Season Ticket Holders, Tax Reform, and Data
  • Don’t Forget About Us
  • Adopt Is Better Than Adapt

Archives

Join Our Mailing List

 
If you'd like to discuss applying my ideas to your work, simply email me at karl@northstargameday.com.
  • Home
  • Game Changing Ideas
  • Subscribe
  • Gameday Admission Documents
  • Processing and Distribution
  • Other Products and Event Items
  • About Us

Archives

Upload Your Artwork

File Upload

Proud Member of

International Ticketing Association

Contact Us:

The Northstar Group Inc
Karl Heerdegen
577 Capital Drive
Lake Zurich, IL 60047
Phone: 847-726-0880 Ext. 110
Fax: 847-726-1220
Email: karl@thenorthstargroup.com
Web: TheNorthstarGroup.com
Copyright © 2022 Northstar Gameday