So the preliminary meetings are complete, we have understanding and agreement, and you’re feeling really good about the…
You May Not Like This
Who Are Those Guys? Part 2
Every sports team executive that I talk with has a certain disdain for the secondary market, and particularly for the season ticket holder who…
It Can Add Up
My clients tend to ask why the cost of shipping a package is sometimes more expensive than the cost of the contents in it. The answer is…
Time Really Is Money
The oldest adage in business rings true more today than ever before. Putting off a decision, the start of an important project, or…
Okay……Why?
I had a few questions relating to last week’s briefing on why I recommend the USPS as my first option on the carrier of choice for season ticket…
Where Do Those Things Go?
Anyone who works with me or regularly reads these briefings knows that the USPS is a great choice for your annual STH ticket distribution. But…
Room For One More?
It’s widely agreed that season tickets are the most recognized souvenir of attending any sporting event. So how do we go about making sure that the most…
It’s Like Gold
The first quarter of every year brings review and renewals. One of my recent reviews was with IT going over our encrypted file site…
They Don’t Know What They Don’t Know
I had a long talk with a client last week about putting more fans in the seats. Currently, they use a mix of several marketing tools…
Thankful? You Bet!
Thankful that little kids have big dreams. Those kids eventually grow into their dreams, and a few end up living them. That’s where we come in…