Engagement, the good kind – where both parties benefit – was a word that I was asked about after April’s executive briefing. More to the point was why…
So, How Do We Reach Those Fans?
Tax Reform and the New Normal
I’m starting to get first person narratives directly from my clients in pro sports and the feedback is a bit unsettling. There is a deep concern about the “new normal”…
Season Ticket Holders, Tax Reform, and Data
How many small and mid-size businesses make up the core of your season ticket base? And what are the implications to those account holders due to tax…
You May Not Like This
So the preliminary meetings are complete, we have understanding and agreement, and you’re feeling really good about the…
Who Are Those Guys? Part 2
Every sports team executive that I talk with has a certain disdain for the secondary market, and particularly for the season ticket holder who…
Who Are Those Guys?
That’s the answer sports teams’ marketers have been looking for ever since Butch Cassidy asked the Sundance Kid that question…
It’s Good to Have the Option
How best to get the ticket holder on board was the biggest question asked from our January 11 briefing. What is the best way to give the fan a better game…
It’s Way Beyond The Game Now
Every company or organization wants (or should want) to present a value proposition that sets them apart from their competition. In sports that value proposition is…
So, Is It A Ticket Or A Piece of History?
I had the pleasure of being at Game 6 of the NLCS and witnessing history – The Cubs won the National League Pennant for the first time in 71 years. Arriving home…
This Could Be Why
A colleague asked recently “Why aren’t more pro sports teams making the switch to digital/mobile ticketing platforms”? He then went on to cite some compelling…