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So, How Do We Reach Those Fans?

So, How Do We Reach Those Fans?

Engagement, the good kind – where both parties benefit – was a word that I was asked about after April’s executive briefing. More to the point was why…

Karl Heerdegen May 22, 2018 Approach, Marketing, Ticketing Read more

Tax Reform and the New Normal

Tax Reform and the New Normal

I’m starting to get first person narratives directly from my clients in pro sports and the feedback is a bit unsettling. There is a deep concern about the “new normal”…

Karl Heerdegen April 19, 2018 Approach, Marketing, Ticketing Read more

Season Ticket Holders, Tax Reform, and Data

Season Ticket Holders, Tax Reform, and Data

How many small and mid-size businesses make up the core of your season ticket base? And what are the implications to those account holders due to tax…

Karl Heerdegen March 21, 2018 Approach, Best Practices, Data, Marketing, Ticketing Read more

You May Not Like This

You May Not Like This

So the preliminary meetings are complete, we have understanding and agreement, and you’re feeling really good about the…

Karl Heerdegen April 5, 2017 Approach, Best Practices, Mailing, Marketing, Packaging, Ticketing Read more

Who Are Those Guys? Part 2

Who Are Those Guys? Part 2

Every sports team executive that I talk with has a certain disdain for the secondary market, and particularly for the season ticket holder who…

Karl Heerdegen March 8, 2017 Approach, Best Practices, Mailing, Marketing, Ticketing Read more

Who Are Those Guys?

Who Are Those Guys?

That’s the answer sports teams’ marketers have been looking for ever since Butch Cassidy asked the Sundance Kid that question…

Karl Heerdegen February 22, 2017 Approach, Best Practices, Marketing, Ticketing Read more

It’s Good to Have the Option

It’s Good to Have the Option

How best to get the ticket holder on board was the biggest question asked from our January 11 briefing. What is the best way to give the fan a better game…

Karl Heerdegen February 8, 2017 Approach, Best Practices, Marketing, Ticketing Read more

It’s Way Beyond The Game Now

It’s Way Beyond The Game Now

Every company or organization wants (or should want) to present a value proposition that sets them apart from their competition. In sports that value proposition is…

Karl Heerdegen January 11, 2017 Approach, Best Practices, Data, Marketing Read more

So, Is It A Ticket Or A Piece of History?

So, Is It A Ticket Or A Piece of History?

I had the pleasure of being at Game 6 of the NLCS and witnessing history – The Cubs won the National League Pennant for the first time in 71 years. Arriving home…

Karl Heerdegen November 16, 2016 Approach, Marketing, Ticketing Read more

This Could Be Why

This Could Be Why

A colleague asked recently “Why aren’t more pro sports teams making the switch to digital/mobile ticketing platforms”? He then went on to cite some compelling…

Karl Heerdegen October 20, 2016 Approach, Marketing, Ticketing Read more
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  • Season Ticket Holders, Tax Reform, and Data
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