I had the pleasure of being at Game 6 of the NLCS and witnessing history – The Cubs won the National League Pennant for the first time in 71 years. Arriving home…
So, Is It A Ticket Or A Piece of History?
This Could Be Why
A colleague asked recently “Why aren’t more pro sports teams making the switch to digital/mobile ticketing platforms”? He then went on to cite some compelling…
Follow-up and Follow-through. Feedback.
If your business partner responsible for supplying your organization all of its season tickets, parking passes, credentials, and STH assets…
What Do You Mean We Have To Start All Over?
There’s no better feeling as when you’ve just completed a project with the size and scope of putting your season tickets into the mail…
Okay……Why?
I had a few questions relating to last week’s briefing on why I recommend the USPS as my first option on the carrier of choice for season ticket…
Where Do Those Things Go?
Anyone who works with me or regularly reads these briefings knows that the USPS is a great choice for your annual STH ticket distribution. But…
I Should Have Mentioned This
It is crunch time for some of my clients in the process of getting their season ticket packages out the door. Even though the timelines are in place…
A Matter of Habit
It really is a lot. Imagining, planning, creating and executing that annual rite of passage of getting season ticket packages into the hands of your…
What’s In It For You?
Considering a current source of supply, or adding to those you have, should be done through a process that examines value. Not simply the…
Room For One More?
It’s widely agreed that season tickets are the most recognized souvenir of attending any sporting event. So how do we go about making sure that the most…