Menu

  • Home
  • Game Changing Ideas
  • About Us

Ticketing

So, Is It A Ticket Or A Piece of History?

So, Is It A Ticket Or A Piece of History?

I had the pleasure of being at Game 6 of the NLCS and witnessing history – The Cubs won the National League Pennant for the first time in 71 years. Arriving home…

Karl Heerdegen November 16, 2016 Approach, Marketing, Ticketing Read more

This Could Be Why

This Could Be Why

A colleague asked recently “Why aren’t more pro sports teams making the switch to digital/mobile ticketing platforms”? He then went on to cite some compelling…

Karl Heerdegen October 20, 2016 Approach, Marketing, Ticketing Read more

Follow-up and Follow-through. Feedback.

Follow-up and Follow-through. Feedback.

If your business partner responsible for supplying your organization all of its season tickets, parking passes, credentials, and STH assets…

Karl Heerdegen August 24, 2016 Approach, Best Practices, Data, Security, Ticketing Read more

What Do You Mean We Have To Start All Over?

What Do You Mean We Have To Start All Over?

There’s no better feeling as when you’ve just completed a project with the size and scope of putting your season tickets into the mail…

Karl Heerdegen August 10, 2016 Approach, Best Practices, Ticketing Read more

Okay……Why?

Okay……Why?

I had a few questions relating to last week’s briefing on why I recommend the USPS as my first option on the carrier of choice for season ticket…

Karl Heerdegen July 7, 2016 Approach, Best Practices, Mailing, Ticketing Read more

Where Do Those Things Go?

Where Do Those Things Go?

Anyone who works with me or regularly reads these briefings knows that the USPS is a great choice for your annual STH ticket distribution. But…

Karl Heerdegen June 23, 2016 Approach, Best Practices, Mailing, Security, Ticketing Read more

I Should Have Mentioned This

I Should Have Mentioned This

It is crunch time for some of my clients in the process of getting their season ticket packages out the door. Even though the timelines are in place…

Karl Heerdegen June 9, 2016 Approach, Best Practices, Ticketing Read more

A Matter of Habit

A Matter of Habit

It really is a lot. Imagining, planning, creating and executing that annual rite of passage of getting season ticket packages into the hands of your…

Karl Heerdegen May 19, 2016 Approach, Best Practices, Ticketing Read more

What’s In It For You?

What’s In It For You?

Considering a current source of supply, or adding to those you have, should be done through a process that examines value. Not simply the…

Karl Heerdegen May 5, 2016 Approach, Best Practices, Marketing, Packaging, Ticketing Read more

Room For One More?

Room For One More?

It’s widely agreed that season tickets are the most recognized souvenir of attending any sporting event. So how do we go about making sure that the most…

Karl Heerdegen April 21, 2016 Approach, Best Practices, Mailing, Ticketing Read more
  • « Previous
  • Next »

Recent Posts

  • So, How Do We Reach Those Fans?
  • Tax Reform and the New Normal
  • Season Ticket Holders, Tax Reform, and Data
  • Don’t Forget About Us
  • Adopt Is Better Than Adapt

Archives

Join Our Mailing List

 
If you'd like to discuss applying my ideas to your work, simply email me at karl@northstargameday.com.
  • Home
  • Game Changing Ideas
  • Subscribe
  • Gameday Admission Documents
  • Processing and Distribution
  • Other Products and Event Items
  • About Us

Archives

Upload Your Artwork

File Upload

Proud Member of

International Ticketing Association

Contact Us:

The Northstar Group Inc
Karl Heerdegen
577 Capital Drive
Lake Zurich, IL 60047
Phone: 847-726-0880 Ext. 110
Fax: 847-726-1220
Email: karl@thenorthstargroup.com
Web: TheNorthstarGroup.com
Copyright © 2022 Northstar Gameday