So print-at-home is going away and the teams eliminating this option say it’s time. We think so as well.
This particular technology, not too long ago, was the direction teams went in. But with too much opportunity for fraud and counterfeiting, we learned that technology sometimes makes tickets less secure, not more so. Moreover, how much cost is involved on game day at the ticket office because of customer service issues brought about by duplicate tickets printed at home and presented at the gate?
So now it looks like the team or its secondary market partner will be providing printed tickets or mobile ticketing as the only methods to gain access. With sophisticated desktop and press technologies, we can build overt and covert security features into printed tickets, but what about mobile ticketing?
The simple forwarding of a PDF from one party to another has changed to a trickier method of both parties needing to have accounts, the app, and the aptitude to make the transaction work. Isn’t mobile commerce supposed to be an opt-in thing? And as a recent Bloomberg article pointed out, what about the “nature of the relationship between the team and their fans”?
There’s opportunity to build on that relationship and not damage it. Fans like to be considered a part of the team and involved in the process. If the transition to mobile ticketing is to benefit the patron as well as the team, let it be a true transition and not change for the sake of change.