Engagement, the good kind – where both parties benefit – was a word that I was asked about after April’s executive briefing. More to the point was why…
So, How Do We Reach Those Fans?
Tax Reform and the New Normal
I’m starting to get first person narratives directly from my clients in pro sports and the feedback is a bit unsettling. There is a deep concern about the “new normal”…
Season Ticket Holders, Tax Reform, and Data
How many small and mid-size businesses make up the core of your season ticket base? And what are the implications to those account holders due to tax…
Don’t Forget About Us
So professional sports is moving (many teams already have) toward a strictly digital ticketing platform, eliminating one of the most iconic souvenirs in our…
Adopt Is Better Than Adapt
I read an article recently on how teams are getting their fans to “embrace” or “adopt” their mobile ticketing strategies. Some were quite…
You May Not Like This
So the preliminary meetings are complete, we have understanding and agreement, and you’re feeling really good about the…
Just A Reminder
From a ticket operations standpoint, baseball season is over, and football season is beginning. MLB clients have completed the grind that started…
Who Are Those Guys? Part 2
Every sports team executive that I talk with has a certain disdain for the secondary market, and particularly for the season ticket holder who…
Who Are Those Guys?
That’s the answer sports teams’ marketers have been looking for ever since Butch Cassidy asked the Sundance Kid that question…
It’s Good to Have the Option
How best to get the ticket holder on board was the biggest question asked from our January 11 briefing. What is the best way to give the fan a better game…