We’ve all heard the pros and cons regarding digital versus traditional tickets; there are likely more to come. Print at home? Hmm, who pays for the paper and ink?
So with traditional season tickets moving toward digital, technology disruption has given us all a lot to think about. Is the game ticket actually a historical document? One could argue that. Are the ticket stubs from Super Bowl III or Game 6 of the 1977 World Series sports artifacts? Joe Namath and Reggie Jackson probably think so. So do their fans.
A client of mine expressed that every game makes history and is never to be repeated. What does the STH account holder show his grandson, a PDF?
Since digital ticketing is only going to grow, one path may lead us to offering the patron the same “I was at that game” value. Based on the outcome of a game or any significant events occurring during it, a simple approach that is sure to garner the goodwill of the STH account holder is to offer a commemorative ticket, personalized with all the SEC/ROW/SEAT information for the account. The team can either distribute them in a show of good will, or offer on an opt-in (fee for product) basis.
With today’s digital press technology, a team can literally offer the STH account, or any patron at the game, the chance to receive the “real” ticket to the game, on demand. Something to think about when trying to provide value to the patron and still be able to go paperless for tickets.