So now we have two methods (or three, or four) of distributing season tickets, or STH assets if you’ve gone all digital for ticketing. How best to package these valuable keepsakes? After all, packaging is everything.

Develop as nice a package as you can think of – and get your vendor’s best advice. If you don’t like the advice you receive, get a second opinion. The package should scream valuable (not value, valuable). The nicer the presentation, the more valuable the contents appear to the account holder.

Your corporate partners will appreciate having their printed messages or premiums framed in as nice a vehicle as your budget allows. And don’t forget, know how you intend to ship, and at what rate of postage or delivery costs. Saving resources on the distribution allows you to put those resources into the package and assets you are sending.